Casper is an award-winning sleep company, known for redefining the mattress shopping experience with a playful, design-forward approach to wellness and comfort. We’re sleep-obsessed, so we make it our mission to help every Canadian find their perfect sleep.

From styling shoots to developing new imagery, redesigning email marketing templates, web, and paid media assets, I focused on keeping Casper Canada’s spirit intact — just with a fresher, more local feel as it branched off from the US brand. Always aiming to make the everyday scroll a little sharper, cozier, and more inviting.